Why Us


Does the success of your business depend on developing and selling furniture that your customers are looking to buy, NOW? If so, then understanding Time-to-Market (TTM) or Speed-to-Market (S2M), and its impact on your business is crucial.

TTM is the duration of time it takes from a product being conceived until it is available for sale. This includes ideation, design & testing, sourcing & procurement, fulfilment, and eventual launch. This is also known as Speed-to-Market. This concept is a key factor in determining the success of your Product Strategy.

The ability to reduce the Speed-to-Market for new products is a crucial differentiator identified in high-performance homeware retailers. This is because the novelty and profitability of any new product rapidly decrease if not launched on time or when copied. Hence, releasing innovative products to your customers before your competitors are crucial in increasing margins, growing market share and improving customer loyalty.

Our Client Partners equally understand the Cost of Delay to their business when products are not launched on time or face low quality or design issues. We comprehensively address your concerns by reducing the time to market for product innovations while ensuring the highest quality guaranteed. As we call it, Speed to market is all about transforming ideas into products faster, better and cheaper. Our effective Product Development Process reliably allows us to predict the “time-to-market”, enhancing the effectiveness and efficiency of launch plans.

Outperform your competitors with Sourcebynet’s Industry-leading 120 Day TTM guarantees!
*120 Days from Concept to FOB.


‘’A dynamic development process is one that constantly progresses.’’

The secret to winning in an increasingly competitive market is for you to deliver new product innovations on time, on budget and within specification. To achieve this, you will need an external supplier with high performing product development skills that can be relied on to deliver project goals without requiring resource intervention or unnecessary expense from the company.

Sourcebynet is here to fill the missing gap you need. Our Dynamic Product Development (DPD) has been fine-tuned over the past 20 years, and has brought to market over 5000 different articles of furniture & flooring, many of which are Top Performing Long Life-Cycle (LLC) products for our Client Partners. This is only possible because we started with listening to (OEM) or anticipating (ODM) the new product needs of our clients.

You can rest assured that our key account managers are incredibly passionate product innovators with in-depth market knowledge. They will be working closely with our Design Services team to define the scope of the Product Development project.

Where does all the ‘’magic’’ happen? We know so much about the Technical and Design requirements of Product and Packaging, your SCR and Compliance standards that the process becomes Dynamic rather than Step-by-Step, or gradual. Iterations are happening real-time rather than having to refer to our Client Partners for confirmation on different decision points, which is a drag on their resources and focus.

If you want to reduce the Time To Market (TTM) for new products and minimise the Total Cost of Development, don’t hesitate anymore but contact Sourcebynet and let us discuss your next project.


Sourcebynet has always believed that it’s always been more than just design but about creating commercial viability for a specific customer. We dedicate a tremendous amount of time, care and attention into making sure that every single detail of our range is spot on. The result is what every customer loves and desires for – A fantastic looking furniture that lasts.

We are a bunch of innovators that offer innovative solutions which commercially delight our customers and enable them to better differentiate from their competition. You will be working with a highly trusted team of product consultants and partners who are deeply passionate about furniture and home. With us, you can ‘’get the look for less’’ as we are supported by both internal and external design resources. In our design, we integrate an understanding of functionality, practicality and durability.

We Bring Value

We know that VALUE MATTERS, so our purpose has always been to negotiate the best value for you, our customer strategically.

Value is not just price but the optimum package to delight our customer, including a delivery promise, quality assurance, innovative design and even flexibility. We are continually visiting furniture shows, tracking market trends, developing new designs and innovative commercial solutions that will make a difference.

Prices you can’t resist

We deliver you prices that are generally not available as we are in the position to leverage the combined buying power of our non-­competing customers and ongoing purchasing power. Having invested significant time and resources to grow our supply partners, we can deliver the breadth of our customer’s needs while also giving us “first in” prices our competition cannot achieve.

Widest range of ‘’Retail Ready’’ Furniture

Sourcebynet has the widest range of styles, materials and manufacturing capabilities to furnish your dreams into reality. We know the style, price point, design, form, and function that our customers need to achieve high margin sustainable sales — we deliver furniture that sells and consumers love.


Sourcebynet takes quality so seriously that everyone in our organisation is accountable to ensure quality. We are dedicated to delivering specific quality needs, and over 50% of our headcount are qualified quality experts.

We are proud to inform our clients that we have well-trained engineers and inspectors physically on the ground in Asia, representing SBN in all our factories. This gives us instant visibility on production performance and allows our well-trained team to inspect products to Western product requirements.

Our customer promise: ‘’Every shipment is inspected by Sourcebynet QC Inspectors’’. Each of our inspectors is highly trained to understand our individual customer’s quality standards and ensure that they are delivered. We also have the detailed “SBN standard” which is available to customers who may not have documented their own requirements.

On key lines, SBN invests in technical production management experts to help factories set up their lines in the most efficient way. This is to help them keep their costs low so that our customer gets the very best price. With our extensive in-house testing capability that is reinforced with external tests, you can be assured that we get it right the first time and, therefore, on time, every time.


Sourcebynet provides a Single Supplier Solution for Client Partners looking to reduce COST, eliminate RISK and increase Quality and Ethical Compliance in their Procurement and Sourcing activities. If that’s what you need, you will be happy to hear that we offer a Single Point of Contact to a knowledge network of Product and Market Intelligence.

Here is how we are helping our client partners:

1. Reduce fixed Operating Costs: With just one supplier you will get hundreds of production facilities and thousands of products
2. Improving Company Focus: We get the job done in Development and Sourcing to free up our customers’ resources
3. Gain access to a World-Class Network of capabilities
4. Minimise risks associated with “offshore” sourcing

We are “local” to our customers by providing focused support:

1. Product Development.
2. Market Updates.
3. Sourcing and Operational Reporting.
4. 7DAY Claim Resolution.

Our purpose is to negotiate the best value for you strategically, and in SBN, we are proud to represent the customer and remain at arm’s length from our broad supplier network.


In all that we do, Sourcebynet strives to protect the environment, improve working conditions, and ensure fair treatment of individuals based on their beliefs, history, and culture. We are so serious about this that SBN will only contract with suppliers that meet our minimum ethical standards. If customers have even higher standards, we strive to achieve those standards. We want to make a difference! It is important to us!


In all geographies, we evaluate our suppliers and then invest time in proactively coaching them to find ways to reduce the environmental impact of the production processes and to improve the working conditions of the labour force.

The environment is an area of our concern, and SBN has an advanced Timber tracking system that tracks shipment to each batch of forestry and identifies immediately when a new certification is required. SBN does not treat environmental footprint lightly, and we have invested time to become fully FSC certified. We are happy to share that we are now certified to purchase and sell FSC products.


Speed To Market

Trusted Globally

Unbeatable Quality

Ethically Sourced Materials

20+ Years in The Industry

Competitively Priced


Discover The Future Trends Of The Furniture Industry.

2020/21 Edition


Questions about our business or our services?